We know Moschino, but do we really know about the brand? This is a fashion article that I wrote for my school newspaper. It’s about the original designer of Moschino, Franco Moschino, and the current designer for the brand, Jeremy Scott, as well as being ourselves and standing out! Enjoy!! (:
We know the brand. We know the designs. But, do we know the designer? Every day, people hear about the designers showcasing their latest looks on runways across the world in addition to reading about the company itself. However, while people explore the cavalcades of the clothes and styles of a brand, many do not truly learn about the master behind the designs and what their message represents.
Franco Moshino, the original designer of Moschino, started out his career working for Gianni Versace by illustrating designs for six years. Eventually, he launched his own brand titled Moschino Couture! In the beginning, he designed only jeans and casualwear, but eventually turned his company into more; he designed eveningwear, shoes, menswear and perfumes. He was dubbed the Jean Paul Gaultier (the designer of Madonna’s risqué outfits from the 90’s) of Italian fashion for his innovative and unique designs, as Gaultier was known for experimenting with different fabrics and shapes. While Moschino did this, he stuck with traditional methods as well as spoof high-fashion lines. His company took off due to his eccentricity and satirical designs. For example, he took the widely known Chanel jacket and transformed it into something of his own—gold studs, trims and other unique patterns.
When Moschino died, Jeremy Scott became the new designer for the brand. Before his reign as a famous designer, he was born in Kansas City, Missouri. He attended Pratt Institute in New York where he eventually would create his own line of clothing. He started this by working with Björk in the late 1990s and showcased the line in Paris Fashion Week. Vogue called his spring 2000 ready-to-wear show “a witty reply to all his detractors, who had accused him in the past of producing outlandish clothing that no one would wear.” Moschino and Jeremy Scott had something in common.
Eventually, Scott moved on to design for the successful Adidas brand in 2008. Finally, Scott took the position as the creative director of Moschino in October 2013 where he would take the once-popular company and turn it into something universal. Fortunately, Scott escalated the popularity of the company and continued the tradition of Moschino’s satirical and crazy-cool styles. Celebrities such as Katy Perry, Miley Cyrus, Rita Ora and more are often seen sporting his latest designs, which adds to the popularity and recognition of Moschino, especially when Katy Perry wore Scott’s beach-themed design while performing at the 2015 Super Bowl XLIX Half Time show.
Today, Moschino is known for creating a myriad of different items, such as jackets, t-shirts, phone cases, shoes, and more. Not only does he design these items, but he puts a fun twist on each of his collections. His Fall/Winter 2014 designs were Spongebob and McDonald’s inspired, and his Spring/Summer 2015 looks were Barbie inspired. This season, he is coming back with a Looney Tunes inspired wardrobe.
Moschino is not just a brand with quirky and odd fashions, but one that inspires people to step ‘outside of the box’ and be themselves. When Jeremy Scott creates his designs, he is not wondering “will people think this is too weird and no one will wear it?” He is thinking about how unique and different his brand is and he aspires to make it unique in every way, from his measuring tape dresses to his Barbie mirror phone case to his ‘leather jacket’ handbags.
Even though we may not wear such things to school or throughout everyday life, we can learn something from Moschino/Jeremy Scott. Being unique and not caring so much what others think makes us stronger and stand out, even if that means rocking a Hershey bar dress.